eValuation Tool

Identifying Value. Creating Opportunities.
eValuation ToolIdentifying Value. Creating Opportunities.
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Digital startup evaluation

Whether a startup, investor or startup supporter

eValuation Startup helps in the valuation of young growth companies: Within a few minutes and without any valuation knowledge you can determine the company value using 4 different valuation methods.

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Presentation of the results

with flexible customization features

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Result as PDF presentation for download

for your next pitch

Sample PDF
For whom is the Digital Valuation
Startup tool suitable?
You are facing important negotiations of an upcoming financing or just want to know how much your startup is worth? Try the eValuation Startup tool!Simple and fast evaluation in every stage of growthUnlimited new or scenario calculations for only 149€/3 monthsStructured outcome sheet as PDFConcentrated PwC know-how
For whom is the Digital Valuation
Startup tool suitable?
You are facing important negotiations of an upcoming financing or just want to know how much your startup is worth? Try the eValuation Startup tool!Simple and fast evaluation in every stage of growthUnlimited new or scenario calculations for only 149€/3 monthsStructured outcome sheet as PDFConcentrated PwC know-how

You need an initial assessment of a potential investment or would like to challenge your valuation? eValuation Startup supports you in the valuation of young growth companies – fast and easy and with PwC quality.Qualitative catalog of questions for target-oriented insights beyond key financial figuresDifferent evaluation methods for each phase of a startup with individual weighting optionsComprehensive peer comparison using established transaction databasesConcentrated PwC know-how

Do you support startups in their growth at your university, your organization or simply in your network and you keep getting questions on the topic of investors and valuation? We would be happy to help you and your startups with the transfer of know-how so that the next round of financing for your startups is successful.Framework agreements and workshops on investor readiness from PwCUnlimited number of recalculations and scenario analyses for your startups over 3 monthsQuick and easy to useConcentrated PwC know-how

Do you want to secure the next funding round for your startup portfolio or do you want to tackle the issue of investor readiness with experienced partners with M&A and finance expertise? Then you are exactly in the right place.Framework agreements and workshops on investor readiness from PwCUnlimited number of recalculations and scenario analyses for your startups over 3 monthsMore transparency on the performance of your startupsConcentrated PwC know-how

How does
eValuation Startup work?

Company valuation is always a complex issue. Especially when it comes to startups and young technology companies. Traditional valuation methods such as the discounted cash flow method must be adapted to the specifics of a startup. That is why we have digitized our valuation know-how and years of experience in venture deals into 4 integrated methods in eValuation Startup, which are especially designed for startups.


In the scorecard method, the value of the startup is derived from assessments of an industry-specific peer group in seed financing rounds. The risk profile of the startup, which is determined on the basis of our qualitative questionnaire, also serves as the basis for the valuation. This method is therefore particularly suitable for startups in the seed phase.
In the venture capital method, the value of the startup is calculated from the potential proceeds for investors in the event of a future sale. The exit proceeds are determined using industry multiples and then discounted to the current value, taking into account the risk-adjusted return on investment of a potential investor. This return in turn is determined from the specific risk profile of the startup with the help of our qualitative questionnaire.
With the discounted cash flow method, the value of a company is calculated from the sum of future expected free cash flows. In addition to the company's individual business plan, the valuation is based on industry-specific capital market parameters and expected long-term market growth (hence the name of the method: LTG stands for "long term growth"). This method, which is also established for mature companies, is adjusted to the risk of young growth companies with the help of so-called survival probabilities - depending on the age of the company to be valued.
With the discounted cash flow method, the value of a company is calculated from the sum of future expected free cash flows. In addition to the company's individual business plan, the valuation is based on industry-specific capital market parameters. In contrast to the "DCF method with LTG", which is based on long-term market growth, the value of the startup is determined after the detailed planning phase using industry-specific multiples. This method, which is also established for mature companies, is adjusted to the risk of young growth companies with the help of so-called survival probabilities - depending on the age of the company to be valued.
Prices & Services
Whether you want to evaluate just a single company, your entire portfolio or all the startups in the current batch - we have the right offer for you. For the conclusion of a framework agreement for several licenses or personal support just contact us!
Single contracts149 €Evaluation from seed to later stageStructured outcome PDFUnlimited new calculation for 149 €/3 months
Framework contractsfrom 99 €Evaluation from seed to later stageStructured outcome PDFContingent of licenses and simple sharingWith the conclusion of a framework agreement for at least 10 licenses the price is reduced to 99 € and offers 3 months unlimited recalculations and scenario evaluations
Personal assistanceCustomizedIn addition to tool access, a PwC expert is available for data entry and evaluationThe preliminary results will be presented in a personal meeting and prepared in an executive summary
FAQ Digital Startup Valuation
Do I have to cancel my eValuation contract after 3 months?
No. After the three months your license ends automatically. But you can always extend your contract for another 3 months if you want to continue using the tool.
How can I change my billing address?
Open the contact form and let us know your new billing address. We will then change it for you.
How can I change my phone number to receive a verification code?
To inform us about a new phone number and receive a verification code please use our contact form. You can find the contact form by pressing the question mark icon in the menu bar.
What data do I need to complete a valuation with eValuation Startup?
Basically you only need some (qualitative) basic information about your company and business model. To use all methods of the tool, you also need a business plan for the next 2 years. The best way to do this is to register for free and have a look at the input fields. Alternatively you can download the sample report. You can then use it to familiarize yourself easily and free of charge. 
Sample PDF
How long does the valuation with eValuation Startup take?
The input stage into the tool is quick and can be completed in less than 30 minutes if all information are available. This includes, for example, information from the business plan or important company information about the financial history (previous financing rounds, required capital, shareholders, etc.).  
How often can I valuate my company with eValuation Startup?
Within the contractually defined three months, an unlimited number of evaluations and result downloads are possible. Only the name and the year of foundation cannot be changed afterwards - all other entries can be changed as often as you like, e.g. to carry out evaluations for different scenarios of your business plan.
Is it possible to evaluate different scenarios of my business plan?
Yes, except for the name and year of foundation, you can change all entries as often as you would like and make appropriate evaluations. This allows you to enter different scenarios of your business plan and download the corresponding result report. 

Which valuation method is "the right one" for my startup and the phase I am in and how do I decide how to weigh the individual methods?
Basically, the order of the outlined methods in the dashboard gives you a first hint about the applicability in the different phases of a startup. While startups in the (pre-) seed phase should orientate themselves towards the scorecard method, the other methods can be better suited as the business model matures. 

It should be emphasized that the scorecard method has the advantage that it does not require any financial forecasts, as it is based solely on the qualitative answers in the questionnaire and your industry classification. This makes it particularly suitable for very young companies. However, it is no longer suitable for Series A and Later Stage Financing, so it should be completely removed from the weighting in these cases. 

If your financial plan is already based on detailed planning and you have provided the proof of concept, i.e. you can estimate your achievable revenues and costs with a certain degree of certainty, the weighting of the two DCF methods should increase. In principle, the VC method and the two DCF methods can be used in this case.
What is the difference between Post-Money and Pre-Money Value and how is the share amount calculated?
In a financing round, the enterprise value is particularly relevant to determine the amount of shares in the company that should be sold for the investment. In principle, a distinction is made between pre-money and post-money valuation. The pre-money value of your company reflects the value before the current financing. The amount of shares that must be surrendered for the targeted investment is calculated on the basis of the so-called post-money valuation (pre-money value plus capital raised) as the share of the investment in the post-money value.
How does the scorecard method work?
In the scorecard method, the value of the startup is derived from assessments of an industry-specific peer group in seed financing rounds. The risk profile of the startup ("Startup Score"), which is determined on the basis of our qualitative questionnaire, also serves as the basis for the evaluation. This method is therefore particularly suitable for startups in the seed phase. Based on the average valuation of comparable companies in their respective seed financing rounds, a surcharge or discount is applied to this value, depending on whether your startup has a below- or above-average risk according to the questionnaire (measured by your answers on the topics team, market, USP, etc.).
How does the venture capital method work?
In the venture capital method, the value of the startup is calculated from the potential proceeds of investors in the event of a future sale. In the first step, the value of the company at the time of exit is determined by multiplying the sales forecast in the exit year by an industry-specific sales multiple. This future enterprise value is then discounted to its current value, taking into account a risk-adjusted return. This return is calculated as the sum of the industry-specific cost of capital and a company-specific risk premium on the discount rate. This premium is based on the risk profile of the startup according to the qualitative questionnaire ("Startup Score").

How do the discounted cash flow methods work?
Basic procedure
In the discounted cash flow method, the value of the company is determined on the basis of expected future cash flows. First, earnings before interest and taxes (EBIT) are calculated and reduced by corporate taxes (assuming a company without debt). Thereafter, non-cash income and expenses are eliminated and replaced with corresponding income and expenses. Instead of depreciation and amortization, capital expenditures (CAPEX), for example, are applied. In addition, changes in net current assets that do not affect income must also be applied. Your business plan is updated on the basis of the input for the next three years, taking into account an industry-specific EBITDA margin.

Derivation of free cash flows
In order to take into account the higher risk associated with a startup compared to an established company as well as the significantly higher planning uncertainty, a risk discount is applied to the projected future cash flows. The so-called survival probabilities applied for this purpose are based on empirically determined data and reflect the probability with which an early-stage company (depending on age) will still be active in future periods. In principle, the younger a company, the higher its statistical default risk or the lower its survival probability and thus the higher the discount to be applied to future cash flows.

For value derivation, the free cash flows are discounted to today's level using an industry-specific capitalization interest rate. To arrive at the market value of the company's equity, the company's so-called ""net debt"" is then deducted (queried in the tool under ""interest-bearing liabilities less cash""). 

The two DCF methods differ with regard to the valuation procedure in perpetuity. While the ""DCF method with LTG"" (LTG stands for ""Long Term Growth"") determines the terminal value according to the Gordon Growth Model with a long-term growth rate, the ""DCF method with multiples"" determines the terminal value using a sales multiple. 
Which databases have been used and where do the peers come from?
The comparative valuations of other companies used for the scorecard method are based on information from the ""PitchBook"" database. An industry-specific peer and their valuations in seed financing rounds are used for this method.
The capital market parameters underlying the derivation of the cost of capital as well as trading multiples and sustainable margin assumptions are compiled on the basis of an industry-specific peer group of the MSCI. The database used for this purpose is the Capital IQ platform of S&P. Capital market parameters are updated on a monthly basis.
All relevant company data is entered but the calculation cannot be performed
As an audit firm, we are subject to strict regulatory requirements regarding the conclusion of contracts with our clients. Before finalizing your subscription, we must perform audit procedures relating to independence, risk assessment, and money laundering. When these have been successfully completed, you will receive a message from us and be able to use eValuation Startup in its entirety.
How can I save data inputs and changes?
All data inputs or changes in input masks or on the result page are saved if you press the "NEXT" (input masks) respectively "RECALCULATE" (result page) button.
How can I return to the input screens after the first valuation?It is neither possible nor necessary to return to the input screens after the first evaluation. You have the option to change all previously entered data directly on the dashboard.
What is the function of the "RECALCULATE" button?A revaluation based on the new data inputs or changes will be done if you press the “RECALCULATE” button.
Can anyone help me with the entries?
Our PwC experts will be happy to assist you. Get in touch with us and use our contact formular. You will also find a sample report here that will help guide you through the process.
eValuation Startup - Digital. Intuitive. Flexible.
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